East African organizations have been challenged to draw business plans to enable them to get the right footing in the marketplace. It has emerged that a lot of organizations in East Africa, do not have business plans and hence operate amorphously without clear direction.
“The lack of business plans in most organizations has essentially meant that firms do not have a clear structure of doing business,” says Brooklyn Media International Communications Director Oliver Odhiambo. “In essence, these business plans would be ideal in helping the organizations set clear targets for growth and development, and a clear vision of where they want to go. Unfortunately, that appears to be absent in this region.”
Mr. Odhiambo says the need for a business plan outweighs any other needs. The business plan is the ideal document, a blue print that details how an organization should look like in the long run in terms of structure, profile, target market, revenue targets, sources of funding and partnerships.
A business plan is a mandatory document for any organization with a desire to survive in the market place.
Brooklyn Media International is at the forefront of a targeted campaign to help businesses plug this hole, and has been offering business plan writing services to organizations in the region.
“We hope firms can take advantage of this need to write their own business plans,” says Mr. Odhiambo. “Brooklyn Media would be glad to engage any firm that has an aspiration, to write its own Business Plan as a necessary prerequisite for growth.”