Integrated PR & Marketing Strategy [2017 – 2020] – Sumac Microfinance Bank
Brooklyn Media International was engaged in early 2017 by Sumac Microfinance Bank to among other things offer the following key services;
Brooklyn Media Consultants worked tirelessly and produced the 60-page document, and thereafter were contracted to implement it effectively for the next four years. The key elements of the document includes;
a] PR activities including publicity in various media outlets
b] Advertising on various platforms including TV, Radio, Newspapers, Magazines, Billboards, banners
c] Development of content [both design and editorial] for various platforms
d] New media and social media marketing of the bank
e] Managing targeted events to market the bank
f] Other related forms of marketing through branding and placements to give the company visibility.
The project will be ongoing at implementation level as is agreeable between Brooklyn Media International and Sumac Microfinance Bank Ltd.