PR & MARKETING CONSULTANCY
In PR and Marketing Consultancy, we are advocates of integrated marketing communications here at Brooklyn Media International. We professionally come up with a comprehensive PR & Marketing strategies, communications strategies and plans that involve key tools for use in your establishment to bring about success in the market place.
A] Integrated PR & Marketing Strategy
To get the most value in financial terms, from your marketing budget and to be effective, Integrated PR and marketing strategies must be designed by starting to focus on your customer and their purchase journey with you. Organizations must share their knowledge about their customer groups and their insight into target audiences and use it to design the marketing communications strategy.
Integrated marketing communications carry messages that are relevant to customers in a way they will actively welcome a connection with your organization or business. It is our responsibility and mandate to therefore draw a PR and Marketing strategy that will work for you in the long run.
Among the areas of expertise here include but not limited to the following;
- Market segmentation
- Brand strategy
- Market mapping and positioning
- Customer relationship management
- Product development strategy
- Digital strategy and social media
At Brooklyn Media International, we begin developing marketing strategies with you by looking at your internal strengths and weaknesses and by identifying what you think are any external opportunities and threats. The idea is to quickly develop a plan that plays to your strengths and makes the most of any opportunities.
Some of the questions we will seek to help you answer will include;
- What changes are taking place in our business environment?
- What do our customers think of us?
- In which areas are we strong – delivery, excellent customer service, creativity?
- In which areas are we weakest?
- What do we want to achieve this month, this week, this year?
- What are our customers buying from us and why?
- Which customers are the most profitable for us?
- What’s the best way to communicating with our customers and prospects?
- Who are our competitors?
- How can we promote our services and products more effectively?
- Do we know if our current marketing is effective?
Having answered these questions, we’ll work with you on the detailed PR & Marketing Strategy – setting out the specific actions that will put your marketing strategy to work.
Customers and prospects tend to fall into clusters or segments. So it’s important to make sure you understand what each group of customers or segments wants from you. A successful PR & Marketing Strategy will always focus on the different needs of each customer group.
Developing a PR & Marketing plan – will then follow. This is where we decide how your customers and prospects will get to know about the products or services you have to offer, and why your company can meet their specific needs.
Whether you need to improve your digital presence, try advertising, prepare for exhibitions or develop a PR campaign, Brooklyn Media International can help you develop your strategy and make the most of your available marketing budget.
B] Communications Plan
Dealing with the media, whether print, radio or television can be difficult. With the right knowledge and strategy, you can utilize all forms of media as a means of communicating company messages with successful results.
Brooklyn Media International is more than a communications firm. We function as a full business partner to our clients, providing ongoing communications consulting and counsel and offering integrated PR and marketing services that build brand reputation and offer real solutions to business challenges. We view a thoughtfully designed and well-executed communication program as a strategic communications tool that can help companies of any size build brand visibility and support growth and success.
Our team is composed of senior-level public relations consultants with editorial and creative skills that have been built over years of delivering PR services to top businesses and brands, from established companies to early-stage enterprises. We thrive on helping our clients make the audiences who matter most, like customers, partners, and employees.
One of the most valuable assets that we create for clients is content. Our content development and marketing experience range from simple press releases to blog posts and videos designed for social sharing. High-quality content can create visibility, build a reputation, and even change opinions or behaviors.
At Brooklyn Media International, we have competent staff with years of experience in communications consultancy and will be on hand to meet your need as may be appropriate and satisfactory.
The key areas of engagement for us in communications include the following;
- Media buying for our clientele
- Creative design package for advertising
- Content creation (editorial) and marketing, which will include press releases, media and new alerts, photo-op and photography placements in various media; and blogging on various social media platforms (Facebook, Twitter, Instagram and LinkedIn.)