Back in the day, PR Consultancy often was a traditional exercise of engaging mainstream media in an attempt to prop up the image of a company. Then came Social Media, and everything changed.
Social media has infiltrated nearly every industry. Public relations practitioners now have to tweak and change their strategies in order to make sure they engage their audiences in the best way possible.
“Not only are we now changing the way we communicate and share information with key audiences, we are now using social media to listen, interact and connect with our consumers,” says Oliver Odhiambo, Communications Director at Brooklyn Media International.
With that in mind, Brooklyn Media has outlined 5 ways that social media has left its mark on the PR industry:
“With these steps, I believe PR practitioners can get it right,” Oliver says. “At Brooklyn Media, we have already styled up, and will be glad to handle your PR assignments using these dynamic and modern tools to get you to the desired publicity goal.”